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Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Müller-Bungart, Michael.

Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry / [electronic resource] : by Michael Müller-Bungart. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007. - v.: digital - Lecture Notes in Economics and Mathematical Systems, 596 0075-8442 ; .

ISBN: 9783540723165

Subjects--Topical Terms:
Economics
Marketing
Business planning
Mass media
Economics/Management Science
Organization/Planning
Operations Research/Decision Theory
Media Management
Marketing

LC Class. No.: HD60.7 / M85 2007

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