International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.

By: Bell, SandraContributor(s): SpringerLink (Online service)Material type: Computer fileComputer fileSeries: Contributions to EconomicsPublisher: Heidelberg : Physica-Verlag HD, 2008Description: v.: digitalISBN: 9783790820300Subject(s): Economics | Marketing | Entrepreneurship | Economics/Management Science | Marketing | EntrepreneurshipLOC classification: HF5415.15 | B45 2008Online resources: Click here to access online In: Springer eBooks
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Item type Current location Call number URL Copy number Status Notes Date due Barcode
Libro Electrónico Libro Electrónico Biblioteca Digital
Responsable: Alejandra Vargas Mejía
Colección Digital
HF5415.15 B45 2008 (Browse shelf) Link to resource 1 Available Springer link BDIG00008195

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