International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
Material type:
Computer fileSeries: Contributions to EconomicsPublisher: Heidelberg : Physica-Verlag HD, 2008Description: v.: digitalISBN: 9783790820300Subject(s): Economics | Marketing | Entrepreneurship | Economics/Management Science | Marketing | EntrepreneurshipLOC classification: HF5415.15 | B45 2008Online resources: Click here to access online
In:
Springer eBooks
| Item type | Current location | Call number | URL | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Libro Electrónico
|
Biblioteca Digital
Responsable: Alejandra Vargas Mejía
Colección Digital
|
HF5415.15 B45 2008 (Browse shelf) | Link to resource | 1 | Available | Springer link | BDIG00008195 |
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