Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisor técnico Ivonne Raso Arcaute.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación, c2003 Edition: 6a. edDescription: 589 paginas : ilustraciones, 26 cm. + 1 cd-rom (4 3/4 plg.)ISBN:
  • 9702604001
Uniform titles:
  • Marketing an introduction. Español
Subject(s): LOC classification:
  • HF5415  K68 2003
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415 K68 2003 (Browse shelf(Opens below)) C:1 Available BCU000013809

Traducción de : Marketing an introduction

Incluye apéndices, glosario e índice

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