Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdova Just ; revisión técnica Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice Hall Hispanoamericana, 1996Edition: 8a edDescription: xxix, 800 p. : il. ; 28 cmISBN:
  • 9688806765
Uniform titles:
  • Marketing Management : analysis, planning, implementation & Control. Español
Subject(s): LOC classification:
  • HF5415 K68 1996
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415 K68 1996 (Browse shelf(Opens below)) C:1 Uso interno Biblioteca BFE000012399

Traducción de : Marketing Management. analysis, planning, implementation & Control

Incluye bilbiografías e índice

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