Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortiz Staines ; revisión técnica Adriana Carranza Garza,...[et al.]I

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill/Interamericana Editores, 2007Edition: 14a edDescription: xxv, 741 p. : il. ; 26 cm. + 1 cd-rom 4 3/4 plgISBN:
  • 9789701062012
  • 9701062019
Uniform titles:
  • Marketing. Español
Subject(s): LOC classification:
  • HF5415 S73 2007
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Ingeniería Eléctrica General HF5415 S73 2007 (Browse shelf(Opens below)) 1 Available BIE000009270
Libro Libro Biblioteca de la Preparatoria Isaac Arriaga General HF5415 S73 2007 (Browse shelf(Opens below)) 1 Available PIA000006908
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415 S73 2007 (Browse shelf(Opens below)) 1 Available BCU000021992
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF5415 S73 2007 (Browse shelf(Opens below)) 1 Available BSUE000002465
Browsing Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana shelves, Shelving location: General Close shelf browser (Hides shelf browser)
HF5415 P75 1997 Marketing : HF5415 S73 2000 Fundamentos de marketing / HF5415 S73 2004 Fundamentos de marketing / HF5415 S73 2007 Fundamentos de marketing HF5415 .12 .A54 A74 2005 Marketing : HF5415 .123 T74 2000 Publicidad : HF5415 .1265 B57 2000 Marketing estratégico para la era digital /

Bibliografía : p. 689-711, glosario e índices

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