Fog, Klaus. Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005. - v.: digital ISBN: 9783540271161 Subjects--Topical Terms: EconomicsMarketingEconomics/Management ScienceManagementMarketing