TY - DATA AU - Fog,Klaus AU - Budtz,Christian AU - Yakaboylu,Baris ED - SpringerLink (Online service) TI - Storytelling: Branding in Practice SN - 9783540271161 PY - 2005/// CY - Berlin, Heidelberg PB - Springer-Verlag Berlin Heidelberg KW - Economics KW - Marketing KW - Economics/Management Science KW - Management UR - http://dx.doi.org/10.1007/b138635 ER -