TY  - DATA
AU  - Feldmann,Valerie
ED  - SpringerLink (Online service)
TI  - Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication 
SN  - 9783790816334
AV  - HE9713	  F45 2005
PY  - 2005///
CY  - Heidelberg
PB  - Physica-Verlag Heidelberg
KW  - Economics
KW  - Mass media
KW  - Management information systems
KW  - Social sciences
KW  - Economics/Management Science
KW  - Media Management
KW  - R & D/Technology Policy
KW  - Social Sciences, general
KW  - Business Information Systems
UR  - http://dx.doi.org/10.1007/b139034
ER  -