Bell, Sandra. <br/><br/>
International Brand Management of Chinese Companies  Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /  [electronic resource] : 
by Sandra Bell. 
 - Heidelberg :  Physica-Verlag HD,  2008. 
 -  v.: digital 
 - Contributions to Economics,  1431-1933 .
<br/><br/><label>ISBN: </label>9783790820300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Marketing<br/>Entrepreneurship<br/>Economics/Management Science<br/>Marketing<br/>Entrepreneurship
<br/><br/><label>LC Class. No.: </label>HF5415.15   / B45 2008