TY  - DATA
AU  - Bell,Sandra
ED  - SpringerLink (Online service)
TI  - International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets 
SN  - 9783790820300
AV  - HF5415.15  B45 2008
PY  - 2008///
CY  - Heidelberg
PB  - Physica-Verlag HD
KW  - Economics
KW  - Marketing
KW  - Entrepreneurship
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-7908-2030-0
ER  -