Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry / [electronic resource] :
by Michael Müller-Bungart.
- Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007.
- v.: digital
- Lecture Notes in Economics and Mathematical Systems, 596 0075-8442 ; .
9783540723165
Economics Marketing Business planning Mass media Economics/Management Science Organization/Planning Operations Research/Decision Theory Media Management Marketing