TY - DATA AU - Müller-Bungart,Michael ED - SpringerLink (Online service) TI - Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry SN - 9783540723165 AV - HD60.7 M85 2007 PY - 2007/// CY - Berlin, Heidelberg PB - Springer-Verlag Berlin Heidelberg KW - Economics KW - Marketing KW - Business planning KW - Mass media KW - Economics/Management Science KW - Organization/Planning KW - Operations Research/Decision Theory KW - Media Management UR - http://dx.doi.org/10.1007/978-3-540-72316-5 ER -