TY  - DATA
AU  - Wierenga,Berend
ED  - SpringerLink (Online service)
TI  - Handbook of Marketing Decision Models
SN  - 9780387782133
AV  - HF5438.4 	 W54 2008
PY  - 2008///
CY  - Boston, MA
PB  - Springer-Verlag US
KW  - Economics
KW  - Information systems
KW  - Industrial management
KW  - Marketing
KW  - Entrepreneurship
KW  - Economics/Management Science
KW  - Operations Research/Decision Theory
KW  - e-Commerce/e-business
KW  - Management/Business for Professionals
KW  - Information Systems Applications (incl.Internet)
UR  - http://dx.doi.org/10.1007/978-0-387-78213-3
ER  -