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International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell. by Series: Contributions to Economics
Material type: Computer file Computer file; Format: electronic
Publication details: Heidelberg : Physica-Verlag HD, 2008
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HF5415.15 B45 2008.

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Start-up [electronic resource] : A Practical Guide to Starting and Running a New Business / by Tom Harris. by
Material type: Computer file Computer file; Format: electronic
Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2006
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD62.5 H37 2006 .

5.
The Business Idea [electronic resource] : The Early Stages of Entrepreneurship / by Søren Hougaard. by
Material type: Computer file Computer file; Format: electronic
Publication details: Berlin, Heidelberg : Springer Berlin · Heidelberg, 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD62.5 H68 2005.

6.
Handbook of Marketing Decision Models [electronic resource] / edited by Berend Wierenga. by Series: International Series in Operations Research & Management Science ; 121
Material type: Computer file Computer file; Format: electronic
Publication details: Boston, MA : Springer-Verlag US, 2008
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HF5438.4 W54 2008 .

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