International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
Material type: Computer fileSeries: Contributions to EconomicsPublication details: Heidelberg : Physica-Verlag HD, 2008.Description: v.: digitalISBN:- 9783790820300
- HF5415.15 B45 2008
Item type | Current library | Call number | URL | Copy number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Libro Electrónico | Biblioteca Digital Colección Digital | HF5415.15 B45 2008 (Browse shelf(Opens below)) | Link to resource | 1 | Available | Springer link | BDIG00008195 |
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