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Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán ; revisión técnica Ivonne Raso Arcaute.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación, 2001Edition: 14a edDescription: xviii, 716 p. : il., 27 cmISBN:
  • 9684444230
Uniform titles:
  • Kleppner's advertising procedure Español
Subject(s): LOC classification:
  • HF5823 R87 2001
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Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5823 R87 2001 (Browse shelf(Opens below)) 1 Consulta BCCA000005889

Incluye glosario e índice

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