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1.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza-Castillón Cantú. by
Edition: 8a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Prentice-Hall, 2008
Availability: Items available for loan: Biblioteca Campus Lázaro Cardenas (3)Call number: HF5415 K68 c2008, ... Biblioteca de la Facultad de Economía (13)Call number: HF5415 K68 2008, ... Items available for reference: Biblioteca Campus Lázaro Cardenas: Consulta (1)Call number: HF5415 K68 c2008. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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Fundamentos de marketing / Gary Armstrong, Philip Kotler ; traducción Astrid Mues Zepeda ; revisión técnica María del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling. by
Edition: 11a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Pearson, 2013
Availability: Items available for loan: Biblioteca Campus Lázaro Cardenas (2)Call number: HF5415 A76 c2013, ... Biblioteca de la Facultad de Economía (2)Call number: HF5415 A76 2013, ... Items available for reference: Biblioteca Campus Lázaro Cardenas: Consulta (1)Call number: HF5415 A76 c2013. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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