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1.
Mercadotecía de localidades : como atraer inversiones, industria y turismo a ciudades, regiones, estado y países / Philip Kotler, Donald H. Haider, Irving Rein ; traducción Ma. de la Luz Broissin F. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Diana, 1992
Availability: Items available for loan: Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio (1)Call number: HF5415 K68 1992.

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2.
Investigación de mercados / Thomas C. Kinnear, James R. Taylor, Sebastian R. Kreage ; traducción Giovanny Clardelli Fadul ; revisión Álvaro Franco Ferro by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1981
Availability: Items available for loan: Biblioteca de la Facultad de Agrobiología (1)Call number: HF5415.2 K56 1993. Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio (1)Call number: HF5415.2 K56 1981.

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3.
Administración en mercadotecnia / David W. Cravens, Gerald E.Hills, Robert B. Woodruff ; traducción Consuelo Hidalgo y Mondragón ; revisión técnica Clotilde Hernández. by
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Compañía Editorial Continental, 1993
Availability: Items available for loan: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas (1)Call number: HF5415.13 C73 1993. Biblioteca de la Facultad de Economía (1)Call number: HF5415.13 C73 1993. Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415.13 C73 r1996. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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4.
The consultant`s manual: A complete guide to building a successful consulting practice/ Thomas L. Greenbaum by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons. c1990
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HD69.C6 G74 1990.

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5.
Canales de comercialización internacional / Juan Luis Colaiacovo by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Buenos Aires, Argentina : Ediciones Macchi : Centro Interamericano de Comercialización, 1990
Availability: Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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6.
Investigación de mercados / Carl McDaniel, Jr., Roger Gates ; traducción Guadalupe Meza Staines ; revisión técnica Carlos Mondragón. by
Edition: 6a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Cengage Learning Editores, 2005
Availability: Items available for loan: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas (3)Call number: HF5415.2 M33 2005, ... Biblioteca de la Facultad de Economía (1)Call number: HF5415.2 M33 2005. Biblioteca del Instituto de Investigaciones Económicas y Empresariales (3)Call number: HF5415.2 M33 c2005, ... Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415.2 M33 2005. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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7.
Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortíz Staines ; revisión técnica Magdalena Figueroa Cruces. by
Edition: 4a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Thomson, 2006
Availability: Items available for loan: Biblioteca de la Facultad de Economía (1)Call number: HF5415 L36 2006. Biblioteca del Instituto de Investigaciones Económicas y Empresariales (2)Call number: HF5415 L36 2006, ... Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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8.
Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres ; revisión técnica Carlos Mondragón Liévana. by
Edition: 3a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : CENGAGE, Learning, 2006
Availability: Items available for loan: Biblioteca de la Facultad de Economía (1)Call number: HF5415.13 F47 2006. Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades (1)Call number: HF5415.13 F47 2006. Biblioteca del Instituto de Investigaciones Económicas y Empresariales (2)Call number: HF5415.13 F47 c2006, ... Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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9.
Diccionario de marketing / cord. gral. Bruno Pujol Bengoechea. by
Edition: 1a ed.
Material type: Text Text
Publication details: Madrid, España : Cultural, 1999
Availability: Items available for loan: Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades (1)Call number: HF5412 D53 1999.

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10.
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines ; revisión técnica Magdalena Figueroa Cruces, William Tate Morales. by
Edition: 8a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Cengage Learning, 2006
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415 L36 c2006 . Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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11.
Márketing global / Warren J. Keegan ; traducción Esmé Frances Prentice, Diego Cano Soler ; revisión técnica Carlo M. Gallucci. by
Edition: 1a ed.
Material type: Text Text; Audience: General;
Publication details: Madrid, España : Pearson Educación, 1997
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF1416 K44 1997. Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF1416.6.M6 K44 1997. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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12.
Mercadotecnia / Laura Fisher de la Vega, Jorge Ángel Espejo Callado by
Edition: 3a ed.
Material type: Text Text
Publication details: México : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415 F57 2004.

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13.
Ejercicios en internet : suplemento de la obra fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; preparado por Robert A. Drevs y Paul Berrettini ; traducido por Celia Ascencio Lara. by
Edition: 11a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : McGraw-Hill, 2000
Availability: Items available for loan: Biblioteca de la Facultad de Economía (5)Call number: HF5415.125 S73 2000, ... Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415.125 S73 2000. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

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14.
The Communicating Company [electronic resource] : Towards an Alternative Theory of Corporate Communication / by Hartmut Hübner. by Series: Contributions to Management Science
Material type: Computer file Computer file; Format: electronic
Publication details: Heidelberg : Physica-Verlag Heidelberg, 2007
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD30.3 H83 2007.

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15.
Managing Business Interfaces [electronic resource] : Marketing and Engineering Issues in the Supply Chain and Internet Domains / edited by Amiya K. Chakravarty, Jehoshua Eliashberg. by Series: International Series in Quantitative Marketing ; 16
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Boston, MA : Springer Science+Business Media, Inc., 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD38.5 .M358 2005.

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16.
Mathematical Models of Distribution Channels [electronic resource] / by Charles A. Ingene, Mark E. Parry. by Series: International Series in Quantitative Marketing ; 17
Edition: 1a ed.
Material type: Computer file Computer file; Format: electronic
Publication details: Boston, MA : Springer Science + Business Media, Inc., 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: QA76.8.S25 I54 2005.

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17.
The Vehicle Routing Problem: Latest Advances and New Challenges [electronic resource] / edited by Bruce Golden, S. Raghavan, Edward Wasil. by Series: Operations Research/Computer Science Interfaces ; 43
Material type: Computer file Computer file; Format: electronic
Publication details: Boston, MA : Springer Science+Business Media, LLC, 2008
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: QA402.6 G65 2008.

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18.
Container Terminals and Automated Transport Systems [electronic resource] : Logistics Control Issues and Quantitative Decision Support / edited by Hans-Otto Günther, Kap Hwan Kim. by
Material type: Computer file Computer file; Format: electronic
Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: TA1215 G86 2005.

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19.
Crisis Management in the Food and Drinks Industry [electronic resource] : A practical approach / by Colin Doeg. by Series: Practical Approaches to Food Control and Food Quality Series ; 2
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Boston, MA : Springer Science+Business Media, Inc, 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD9000.5 D59 2005.

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20.
Adaptive Information Systems and Modelling in Economics and Management Science [electronic resource] / edited by Alfred Taudes. by Series: Interdisciplinary Studies in Economics and Management ; 5
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Vienna : Springer-Verlag/Wien, 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HB136 T38 2005.

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