Mercadotecnia / William Zikmund, Michael D'Amico ; traducción Rafael Quijano.

By: Contributor(s): Material type: TextTextPublication details: México : Compañía Editorial Continetal, 1993.Edition: 1a edDescription: xxix, 896 p. ; 25 cmISBN:
  • 9682611245
Uniform titles:
  • Marketing. Español
Subject(s): LOC classification:
  • HF5415 Z55 1993
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Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415 Z55 r1998 (Browse shelf(Opens below)) 1 Available BCU000007895

Incluye glosario e índice

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