Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolás Jany Castro.

By: Contributor(s): Material type: TextTextPublication details: Santafé de Bogotá, Colombia : McGraw-Hill, 1998Edition: 5a edDescription: xxii, 874 p. : il. ; 28 cmISBN:
  • 9789586007825 (13)
  • 9586007820 (10)
Uniform titles:
  • Marketing Research : an applied approach Español
Subject(s): LOC classification:
  • HF5415.2 K56 1998
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Traducción de : Marketing Research : an applied approach

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