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Investigación de mercados : conceptos esenciales / Naresh K. Malhotra ; traducción Leticia Esther Pineda Ayala.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación, 2016Edition: 1a edDescription: xxv, 408 p. : il. , 27 cmISBN:
  • 9786073235600
Uniform titles:
  • Essentials of marketing research : a hands-on orientation Español
Subject(s): LOC classification:
  • HF5415.2 M35 2016
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5415.2 M35 2016 (Browse shelf(Opens below)) C:1 Consulta BCCA000010932
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5415.2 M35 2016 (Browse shelf(Opens below)) C:2 Available BCCA000010933

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