Publicidad : y comunicación integral de marca / Thomas C. O' Guinn, Chris T. Allen, Richard J. Semenik ; traducción Manuel Ortiz Staines ; revisión técnica Ana Rodríguez Martell y Jean Domette Nicolesco.

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Material type: Text

TextPublication details: México : International Thomson Editores, 2004Edition: 3a edDescription: xxxvii, 757 p : il., 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 O38 2004 (Browse shelf(Opens below))	C:1	Consulta	BCCA000005877

Incluye glosario e indice

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