Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania de Parres Cárdenas, Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación 1998Edition: 1a edDescription: xxii, 421 p. : il. ; 27 cmISBN:
  • 9701701380
Uniform titles:
  • Principles of global marketing. Español
Subject(s): LOC classification:
  • HF1416 K44 1998
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Traducción de : Principles of global marketing

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