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Mercadotecnia

Fisher de la Vega, Laura

Mercadotecnia / Laura Fisher de la Vega, Jorge Ángel Espejo Callado - 3a ed. - México : McGraw-Hill, 2004 - xvi, 540 p. : il. ; 23 cm. + 1 CD-Rom 4 3/4 plg.

Incluye bibliografía e índice

ISBN: 9789701039649

Subjects--Topical Terms:
Mercadeo
Marketing
Mercadotecnia

LC Class. No.: HF5415 / F57 2004

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