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Treviño Martínez, Rubén

Publicidad : comunicación integral en marketing Rubén Treviño Martínez - 3a ed. - México : McGraw-Hill, 2010 - xvii, 274 p. : il. ; 27 cm.

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ISBN: 9789701066331

Subjects--Topical Terms:
Comunicación en mercadeo
Mercadeo--Publicidad

LC Class. No.: HF5415.123 / T74 2010

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