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Fundamentos de marketing de servicios : conceptos estrategias y casos

Hoffman, K. Douglas

Fundamentos de marketing de servicios : conceptos estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón - 2a ed. - Mèxico: Cengace Laerning, 2002 - xxi, 569 p. : il. ; 24 cm.

Incluye índice

ISBN: 9789706862020 9706862021

Subjects--Topical Terms:
Industrias de servicios--Mercadotecnia

LC Class. No.: HD9980.5 / H64 2002

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