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Manual del product manager

Kratiroff, Hubert

Manual del product manager / Hubert Kratiroff ; traducción Aida Santapau. - 1a ed. - Barcelona : Gestión 2000, 1997 - 227 p. : il. ; 23 cm.

Incluye glosario

ISBN: 848088200X

Subjects--Topical Terms:
Marketing--Comercio--Gestión de productos
Gestión de marketing--Administración de productos
Marketing--Negocios

LC Class. No.: HF5415.15 / K73 1997

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