Investigación de mercados (Record no. 111000)

MARC details
000 -LEADER
fixed length control field 01172nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220513143926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220512t1998 ck gr|||| 00| 0 spa|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789586007825 (13)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9586007820 (10)
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number K56 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.
240 10 - UNIFORM TITLE
Uniform title Marketing Research
Medium : an applied approach
Language of a work Español
245 10 - TITLE STATEMENT
Title Investigación de mercados
Remainder of title : un enfoque aplicado
Statement of responsibility, etc / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolás Jany Castro.
250 ## - EDITION STATEMENT
Edition statement 5a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Santafé de Bogotá, Colombia :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 874 p. :
Other physical details il. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Traducción de : Marketing Research : an applied approach
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye apéndice, glosario e índice
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Comercio
General subdivision Marketing
-- Investigación de mercados
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term lemb
Topical term or geographic name as entry element Negocios
General subdivision Investigación de mercados
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term lemb
Topical term or geographic name as entry element Mercadotécnia
General subdivision Administración
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, James R.,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rosas Lopetegui, Gloria E.,
Relator term traductora
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jany Castro, José Nicolás,
Relator term revisor técnico
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Biblioteca del Cogreso de los Estados Unidos
Koha item type Libro

No items available.