Dirección de marketing (Record no. 138317)

MARC details
000 -LEADER
fixed length control field 00927nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220426102530.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220425t2009 mx a gr|||| 00| 0 spa|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789701067109
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L36 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lambin, Jean-Jacques
240 10 - UNIFORM TITLE
Uniform title Market-driven management. Strategic and operational marketing.
Language of a work Español
245 10 - TITLE STATEMENT
Title Dirección de marketing
Remainder of title : gestión estratégica y operativa del mercado
Statement of responsibility, etc / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello
250 ## - EDITION STATEMENT
Edition statement 2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 595 p. :
Other physical details il. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Traducción de: Market-Driven Management. Strategic and operational marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye bibliografía e índices
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term lemb
Topical term or geographic name as entry element Comercio
General subdivision Marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term lemb
Topical term or geographic name as entry element Negocios
General subdivision Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galluci, Carlo,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sicurello, Carlos,
Relator term autor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Biblioteca del Cogreso de los Estados Unidos
Koha item type Libro

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