Los secretos del marketing boca a boca : (Registro nro. 29488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150124123247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120229t ck||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9700903621 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.95 |
| Item number | S55 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silverman, George |
| 245 14 - TITLE STATEMENT | |
| Title | Los secretos del marketing boca a boca : |
| Remainder of title | Cómo desencadenar ventas exponienciales propiciando la circulación de información / |
| Statement of responsibility, etc | George Silverman ; Traducción Ángela García. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bogotá, Colombia : |
| Name of publisher, distributor, etc | Grupo editorial Norma, |
| Date of publication, distribution, etc | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 275 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de : The secrets of word of mouth marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | García, Ángela, |
| Relator term | tr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Clasificación Decimal Dewey |
| Koha item type | Libro |
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