Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción de Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; Matthew G. Whitehouse,,...[et al.].

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación, 2007Edition: 11a edDescription: 655 p. : il. ; 27 cmISBN:
  • 9702607701
  • 9789702607700
Uniform titles:
  • Principles of marketing. Español
Subject(s): LOC classification:
  • HF5415 K685 2007
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Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415 K68 2007 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000002647

Incluye bibliografías, glosario e índice.

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