Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortiz Staines ; revisión técnica Magdalena Figueroa Cruces, William Tate Morales.

By: Contributor(s): Material type: TextTextPublication details: México : Cengage Learning, 2006Edition: 8a edDescription: xxix, 746 p. : il. ; 27 cmISBN:
  • 9789706865472
  • 9706865470
Uniform titles:
  • Marketing. Español
Subject(s): LOC classification:
  • HF5415 L36 2006
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Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415 L36 2006 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000009915
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415 L36 c2006 (Browse shelf(Opens below)) C:1 Available iie000004833

Incluye glosario e índice

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