Marketing lateral : Nuevas técnicas para encontrar las ideas mas rompedoras / Philip Kotler, Fernando Trías de Bes ; prol. Carlos Losada ; tr. Eva de Paz Ureña.

By: Contributor(s): Material type: TextTextPublication details: Madrid, España : Pearson : Prentice Hall, 2004Edition: 1a edDescription: xx, 208 p. ; 23 cmISBN:
  • 8420542806
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.13 K67 2004 (Browse shelf(Opens below)) C:1 Available IIE000000024

Traducción de : Lateral marketing

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