Mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán rev. tec. Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice-Hall Hispanoamericana, 1996Description: xxv, 766 p. ; 24 cmISBN:
  • 9688805904
Subject(s): LOC classification:
  • HF5415  K67 1996
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Incluye bibliografías, glosario e índice

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