Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Molero Ayala ; prólogo Mario Martínez Tercero.

By: Contributor(s): Material type: TextTextPublication details: Madrid, España : ESIC, 2000Edition: 1a edDescription: 300 p. : il. ; 24 cmISBN:
  • 8473562240
Subject(s): LOC classification:
  • HF5415 R58 2000
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Incluye bibliografía : p. 297-298

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