Dirección de mercadotecnia : análisis planeación y control / Philip Kotler, traducción Andrés Ma. Mateo ; supervisión Manuel Arce Rincón.

By: Contributor(s): Material type: TextTextPublication details: México : Diana, 1974.Edition: 2a edDescription: 1101 p. ; 23 cmUniform titles:
  • Marketing management. Analisis planning and control. Español.
Subject(s): LOC classification:
  • HF5415 K68 1974
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415 K68 r1979 (Browse shelf(Opens below)) 1 Available BCU000007896

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