Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González.

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Material type: Text

TextPublication details: México : Pearson Educación, 2015Edition: 7a edDescription: xxi, 626 p. : il. , 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.13 L68 2015 (Browse shelf(Opens below))	C:2	Available	BCCA000008249
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.13 L68 2015 (Browse shelf(Opens below))	C:3	Available	BCCA000008242
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.13 L68 2015 (Browse shelf(Opens below))	C:4	Available	BCCA000008251
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.13 L68 2015 (Browse shelf(Opens below))	C:1	Consulta	BCCA000011402

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