Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú.

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TextPublication details: México : Cengage Learning Editores, 2011Edition: 11a edDescription: xxv, 777 p. : il. , 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415 L36 2011 (Browse shelf(Opens below))	C:2	Available	BCCA000010185
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415 L36 2011 (Browse shelf(Opens below))	C:1	Consulta	BCCA000003084

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