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Mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán ; revisión técnica Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice-Hall Hispanoamericana, 1996Edition: 3a edDescription: v. P. : il. , 28 cmISBN:
  • 9688805904
Uniform titles:
  • Principles of marketing. Español
Subject(s): LOC classification:
  • HF5415 K68 1996
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Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5415 K68 1996 (Browse shelf(Opens below)) 2 Available BCCA000003056
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5415 K68 1996 (Browse shelf(Opens below)) 1 Consulta BCCA000003419

Traducción 6a ed. en inglés / a la 3a ed. en español.

Incluye apéndice, glosario e índice

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