Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra.

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, 1996Edition: 10a edDescription: xxix, 885 p. : il. ; 26 cmISBN:
  • 9701008944
Uniform titles:
  • Fundamentals of marketing. Español
Subject(s): LOC classification:
  • HF5415 S73 1996
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Traducción de : Fundamentals of marketing

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