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Dirección de marketing : gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, 2009Edition: 2a edDescription: xxii, 595 p. : il. ; 23 cmISBN:
  • 9789701067109
Uniform titles:
  • Market-driven management. Strategic and operational marketing. Español
Subject(s): LOC classification:
  • HF5415 L36 2009
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Traducción de: Market-Driven Management. Strategic and operational marketing

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