Mercadotecnia / William Zikmund, Michael D´Amico ; traducción Rafael Quijano ; revisión técnica Jorge Rodríguez R.

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Material type: Text

TextSeries: Marketing universitarioPublication details: México : Compañía Editorial Continental, 1993Edition: 1a edDescription: xxix, 896 p. : il. , 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415 Z55 r1998 (Browse shelf(Opens below))	C:1	Consulta	3a reimp. 1998	BCCA000003163

Traducción de la 3a ed. en ingles / a la 1a ed. en español

Incluye apéndice, glosario e índices

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