Investigación de mercados / William G. Zikmund ; tr. Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; rev. tec. Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice-Hall hispanoamericana, 1998Edition: 6a edDescription: xxvi, 739 p. : il. ; 27 cmISBN:
  • 9701700503
Subject(s): LOC classification:
  • HF5415 .2 Z55 1998
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415 Z55 1998 (Browse shelf(Opens below)) C:1 Available BCU000007189
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF5415 .2 Z55 1998 (Browse shelf(Opens below)) C : 1 Available BSUE000002492

Traducción de : Exploring marketing research

Incluye bibliografía, apéndice, glosario e índice

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close