Comportamiento del consumidor y estrategia de marketing / J. Paul Peter ; coaut. Jerry C. Olson ; tr. Jorge Luis Blanco y Correa Magallanes

By: Contributor(s): Material type: TextTextPublication details: México: McGraw-Hill, c2006Edition: 7a edDescription: xxiii, 577 p. : il. ; 27 cmISBN:
  • 9701056329
Subject(s): LOC classification:
  • HF5415.3  P48 2006
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Holdings
Item type Current library Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Psicología General HF5415.3 P48 c2006 (Browse shelf(Opens below)) BFP000004676 1 Available BFP000004676
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.3 P48 c2006 (Browse shelf(Opens below)) C:1 Available IIE000000229

Traducción de: Consumer behavior and marketing strategy

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