Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Erika M. Jasso Hernán D'Borneville ; revisión técnica Ma. Estela Tena Loeza

By: Contributor(s): Material type: TextTextPublication details: Mexico : Cenage Learning, c2008Edition: 8a edDescription: xxxii, 646 p. : il. ; 27 cmISBN:
  • 9789706868275
Subject(s): LOC classification:
  • HF1416 C95 2008
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Holdings
Item type Current library Call number Vol info Copy number Status Notes Barcode
Libro Libro Biblioteca Campus Lázaro Cardenas General HF1416 C95 c2008 (Browse shelf(Opens below)) BCE000000034 C:2 Available 8a ed., Lic. Com.Ext. BCE000000034
Libro Libro Biblioteca Campus Lázaro Cardenas General HF1416 C95 c2008 (Browse shelf(Opens below)) BCE000000035 C:1 Consulta 8a ed., Lic.Com.Ext. BCE000000035

Traducciòn dè: International Marketing

Incluye bibliografía, glosario e índice

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