Marketing : Un enfoque global/ E. Jerome McCarthy, William D. Perreault; tr. Rosa María Rosas Sánchez; rev. tec. Yezmín López Taymani

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill Interamericana, c2001Edition: 13a edDescription: xxiv, 797 p. : il. : 27 cm. + 1 cd-room (4 3/4 plg.)ISBN:
  • 9701029089
Subject(s): LOC classification:
  • HF5415.13 M33 2001
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.13 M33 2001 (Browse shelf(Opens below)) C:3 Available IIE000000228
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.13 M33 c2001 (Browse shelf(Opens below)) C:1 Available IIE000005000
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.13 M33 c2001 (Browse shelf(Opens below)) C:2 Available IIE000004999

Traducción de : Basic Marketing : Aglobal-managerial Approach

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