Fundamentos de marketing de servicios : conceptos estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón

By: Contributor(s): Material type: TextTextPublication details: Mèxico: Cengace Laerning, 2002Edition: 2a edDescription: xxi, 569 p. : il. ; 24 cmISBN:
  • 9789706862020
  • 9706862021
Uniform titles:
  • Essentials of services marketing. Concepts, strategies & cases. Español.
Subject(s): LOC classification:
  • HD9980.5 H64 2002
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Notes Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HD9980.5 H64 c2002 (Browse shelf(Opens below)) C:2 Available G.M.S. IIE000004904
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HD9980.5 H64 c2002 (Browse shelf(Opens below)) C:1 Available IIE000004901

Incluye índice

There are no comments on this title.

to post a comment.