Investigación de mercados / Carl McDaniel, Roger Gates ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica Óscar Balcázar Guzmán, Coty Hernández Garnica.

By: Contributor(s): Material type: TextTextPublication details: México : Cengage Learning Editores, 2011Edition: 8a edDescription: xxx, 694 p. : il. ; 25 cm; 1 CD-Rom ; 4 3/4 plgISBN:
  • 9786074815283
Uniform titles:
  • Marketing Research. Español.
Subject(s): LOC classification:
  • HF5415.2 M33 2011
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Holdings
Item type Current library Call number Copy number Status Notes Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415.2 M33 2011 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000007803
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.2 M33 2011 (Browse shelf(Opens below)) 1 Available IIE000006559

Incluye apéndice, glosario e índice

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