Publicidad y comunicación integral de marca / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.

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Material type: Text

TextPublication details: México : Cengage Learning Editores, 2007Edition: 4a edDescription: xliv, 781 p. : il., 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 O38 2007 (Browse shelf(Opens below))	C:4	Available	BCCA000010773
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 O38 2007 (Browse shelf(Opens below))	C:1	Consulta	BCCA000005878
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 O38 2007 (Browse shelf(Opens below))	C:3	Available	BCCA000009781
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 O38 2007 (Browse shelf(Opens below))	C:2	Available	BCCA000009365

Incluye glosario e índice

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