Advertising and promotion management / John R. Rossiter, Larry Percy.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987Edition: 1a edDescription: xix, 649 p. : il., 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5821 R67 1987 (Browse shelf(Opens below))	C:1	Consulta	BCCA000005880

Incluye apéndices e indices

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